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How We Secretly Lose Control of Our Startups
Does Startup Success Validate Us Personally?
Should Kids Follow in Our Founder Footsteps?
The Evolution of Entry Level Workers
Assume Everyone Will Leave in Year One
Was Mortgaging My Life Worth it?
What's My Startup Worth in an Acquisition?
When Our Ambition is Our Enemy
Are Startups in a "Silent Recession"?
Do Founders Deserve Their Profit?
The Utter STUPIDITY of "Risking it All"
Why Most Founders Don't Get Rich
Investors will be Obsolete
Why is a Founder so Hard to Replace?
We Can't Grow by Saying "No"
More Money (Really Means) More Problems
Committees Are Where Progress Goes to Die
Wait a Minute before Giving Away Equity
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The Value of Actually Getting Paid
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Do People Really Want Me to Succeed?
You Only Think You Work Hard
SMALL is the New Big — Embracing Efficiency in the Age of AI
The 9 Best Growth Agencies for Startups
Never Share Your Net Worth
This is BOOTSTRAPPED — 3 Strategies to Build Your Startup Without Funding
The Ridiculous Spectrum of Investor Feedback
$10K Per Month isn't Just Revenue — It's Life Support
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If It Makes Money, It Makes Sense
The Hidden Treasure of Failed Startups
My Competitor Got Funded — Am I Screwed?
Why Having Zero Experience is a Huge Asset
How About a Startup that Just Makes Money?
How to Recruit a Rockstar Advisor
Risk it All vs Steady Paycheck
A Steady Hand in the Middle of the Storm
How to Pick the Wrong Co-Founder
Staying Small While Going Big
Why I'm Either Working or Feeling Guilty
Are Founders Driven by Fear or Greed?
What if I'm Building the Wrong Product?
How Startups Actually Get Bought
Quitting vs Letting Go
Actually, We Have Plenty of Time
Why Can't Founders Replace Themselves?
Who am I Really Competing Against?
Investors are NOT on Our Side of the Table
Plan for Bad Times, Budget in Good Times
Demo Article
When a $40m Exit is More Than a $200m Exit
Don't Fear the Reaper: AI Edition
Don't Let Investors Become Your Customer
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What if this isn't a "Big Business"?
Founders, Not All Problems Are Apocalyptic
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Can You Build a Startup in Less than 40 Hours per Week?
Unlocking the Power of a Startup Community
Strategies to Effectively Raise Capital for Your Startup Business
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Why Founders Don't Ask for Help
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A Guide to Different Stages of Funding for Startups
Time is Our Greatest Asset
The Toll of Everyone Around a Founder
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The Invention of the 20-Something-Year-Old Founder
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The Case Against Full Transparency
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How to get Customers for Startups
Founder Sacrifice — At What Point Have I Gone Too Far?
The Power of a Growth Mindset: How to Achieve Success in Your Startup
Startup Board Negotiations: How do I tell the board I need a new deal?
20 Best Kinds of Startups for 2023
Series A Funding Rounds
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Choosing The Right Type Of Website For Your Business
Startup Failure is just One Chapter in Founder Life
What If my plan for retirement is "never retire"?
Is Quiet Quitting a Problem at Startup Companies?
If a Startup Sinks, Founders Go Down With it
Startup Growth Challenges: The Downfall of Becoming Internally Focused
Analyzing Startup Accounting Results

Why Are All My Founder Friends Ahead of Me?

Wil Schroter

Why Are All My Founder Friends Ahead of Me?

Nearly every Founder feels woefully behind their friends in life.

As it happens, we picked a particularly shitty profession to ever feel "ahead" of our friends and colleagues. Most of our friends have regular jobs where they actually get paid every week, whereas we spend the entire month wondering if and how we'll get paid at all.

The problem compounds when we start to look at our successful Founder colleagues because the delta in success can be so astronomical so quickly. We start to assume that their successes become a reflection of our failures. But what we're missing in that comparison is how the benchmarks themselves are completely broken.

We Fight Ourselves

It all starts when we try to invent where we should be in life as if our path is a forgone conclusion and we're simply behind schedule. As Founders, we are always fundamentally behind schedule. We're building something that has never been created before, with a team that just came together in a market that's totally unproven — in what world would we be on schedule?

The concept of a schedule works in a regular career path. We think of it like a ladder where we continue to ascend with more effort. Being a Founder is nothing like that. Our path looks more like swinging from vine to vine, only in complete darkness, and we have no idea if the vine we happened to grab onto is moving us forward or backward.

We're always going to feel like we're behind, until one day we look around and we're not. The typical signs of progression are incredibly faint in this business, and even when they do happen we're so distracted by what's next we rarely notice them. We have to be OK sprinting into the abyss without any mile markers. That's what this game is.

We Compare our Random to their Random

Oh look, another Founder we know just landed huge funding round! How are they raising money when we can't even get an investor callback? Are they amazing or do we just suck at life?

When we compare ourselves to other Founders we assume that just because we're both Founders, so we must be doing the exact same thing. We're not. While we may both be running startups, that's entirely where the comparison ends. Every facet of building a startup is a unique journey that involves skill, but relies heavily on market timing and a whole lot of bets that no one can guarantee the outcome on.

If it were just a matter of skill, successful entrepreneurs could just keep building successful companies over and over. And yet they don't, because this shit is random. Where we fall down is when we compare our random series of events and outcomes to their random series of events and outcomes. It never stacks up and it's a wasted effort. We always "lose" because we're making the wrong comparison.

Comparison Kills Progress

The worst part about comparing our success to these arbitrary benchmarks is that it distracts us from what's most important — moving our own position forward. No matter how far we get, we'll always find someone else who did better. Every moment we spend beating ourselves up over our invented deltas is time that could be spent improving our own position.

The best prescription for comparison is putting total blinders on and getting laser-focused on our own outcomes. We'll be 100x better served in every aspect of life by removing as many comparisons as possible and diverting all of our energy to our own cause.

There is no ninja move that will ever "cure" comparison that doesn't map back to moving our own meter. And that's all that matters.

In Case You Missed It

The Case for Growing Slowly Instead of going full force too fast early on, take the time to understand whether the bets you’re paying back or not and when it’s time to change direction.

Don’t Work Long Hours, Work Efficient Hours As Founders, we should stop being "long hours" champions and instead start being proud of how much we can do in as few hours as possible.

How Much Should I Be Working? (podcast) Wil and Ryan take a deep dive into the benefits of thinking quality and not quantity when it comes to your weekly punch card.

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