AI-powered travel intelligence platform that simplifies trip research by providing transparent data, alternative travel options, DIY guidance, and "apples-to-apples" comparisons. The goal is to help people make smarter decisions on where to go when (and when to go where), for what, to get the most *value* for their money based on what really matters to them. We're taking a different approach to recommendations, too, rooted in a user's bucket list, travel history, interests, and preferences, with less emphasis on “popularity.” The focus is on independent travelers and local businesses catering to this segment, especially for providers of really unique, authentic, and off-the-beaten-path experiences.