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Pricing Strategy

How do I raise my prices without losing customers?

16

Answers

Jon Manning

Pricing Strategist / Author / Mentor

Here's three tips: 1. Increase the value you provide more than the price. If you want to lift prices by 10%, give 20% more value. 2. Rename you products. This will remove the association with the legacy pricing. 3. Craft an awesome pricing communications strategy. I've had clients that have done both 1 & 2 above, then finished the communication to customers about those changes with the line "we understand if you need to go elsewhere" and they have never lost clients. Good luck!

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Sales/Job Hunting

Clarity Expert

Hi there, I started Clarity around September and within 30 days, I had 2 paid customer phone calls. There can be a number of reasons why you are not seeing the results that you want from your clarity account. Without seeing your profile or understanding your skillset, I cannot give you great detail as to why you are not seeing results. The first step to take is think about what kind of value you provide to individuals on Clarity. Is it valuable? Do other people ask for similar expertise? How do you quantify that value? The next thing to do is promote yourself. Do you have a professional profile picture? Do you write accurate descriptions for your skillset? Last but not least, are you going through the Answers tab on Clarity? This is the easiest way to show off your expertise and have people book calls through your answers. Let me know if this helps. I'm happy to jump on a call and go through a strategy session to help you. Best, Kevin

Daniel Ku

B2B Sales + Demand Gen Leader | Startup Marketer

As an introvert that had to overcome my resistance towards sales outreach, I can imagine how daunting it can be. Contrary to popular belief, from my experience I've seen introverts become the best sales professionals. As you may know, introverts are often very good at focusing on their strengths. This may include: - better preparation and research before doing an outreach. - listening and more inquisitive conversations with prospects. - working on improving your expertise. What has helped me get over my introversion to sales has been to focus on areas where I'm best at. My writing is far more superior to my phone skills so I've dedicated my tip to improving email copywriting. When I do pick up the phone, I make sure to call lower quality prospects first to warm up knowing that I'll mess up, which is completely fine. I've focused time on content creation and building my expertise which is the inbound marketing approach. This helps attract prospects to my business instead of cold outreach. There are numerous tactics you can do to embrace your introversion to outreach and I'm happy to help. Feel free to set up a call with me so we can work together and increase your sales.

Professor Obi

Joseph Chikelue Obi | Professor | Doctor | Advice

Happy New Year (2020) ! As far as I am aware : (Both) PayPal and Stripe still have Multiple Currency Options ; most especially for Verified Business Accounts. If you are experiencing problems , in this regard , then kindly contact the Customer Support Units of the Aforementioned Corporations. Sincerely , Professor Obi

Professor Obi

Joseph Chikelue Obi | Professor | Doctor | Advice

Happy New Year (2020) ! Do Feel (Perfectly) Free to Contact Me ; for a (Direct) Referral to One of my (Expert) Clinical Colleagues. Sincerely , Professor Obi

Offshore Software Development

How can I find ideal clients for my development center?

5

Answers

Brad Large

Marketing Dude, Salesforce Certified Consultant

When looking for an ideal client the first step is to identify your ideal client profile. For offshore development do you specialize in mainframe? Java? Java on mainframe? Web development? Who is likely to use these services? Which large companies need that many developers? Once you identify those companies then you can go on Hoover’s, LinkedIn and other places and network with EDs and MDs of large banks, healthcare companies, things like that. The key is to offer specific values and benefits. Lots of labor, good value, excellent communication etc. Address the issues the company is having. Benefits like reducing time to production, increased ROI from development etc. To recap, you start by defining an ideal client, then you find out where they hang out online, then you talk to them about what’s happening in their business and how you can help.

Ashik Jha

A great motivational speaker with lots of love

I used the same an year ago,you are doing the correct thing just do it,or call me to get some more good advice

Shaun Nestor

Content Marketing Advisor & Agency Consultant

It is possible to replace the theme name with your company name within the source code - but why? Branding your company and creating engaging content will be far more beneficial than swapping out a theme name for your company.

Agriculture

How I planted an onion ?

3

Answers

Professor Obi

Joseph Chikelue Obi | Professor | Doctor | Advice

. . . Wow . . . . . . Amazing . . . . . . You Did Well . . . . . . Tell Us More . . . Sincerely, Professor Obi

Jason Knott

International Tax Attorney and U.S. CPA

Yes you should be reporting the capital contributions. Under the old Form 5472 rules, it's true that only items that impacted taxable income would be reportable transactions. So, a capital contribution by you to the corporation would not be reportable, unless the equity contribution was somehow below or above a fair value contribution in exchange for services that you might provide for the corporation - essentially an imputed reportable transactions. When the IRS changed the Form 5472 rules to require non-U.S. owned single member LLC's, they expanded the reportable transaction definition to include virtually everything. The term “transaction” is defined in Treas. Regs. Section 1.482-1(i)(7) to include any sale, assignment, lease, license, loan, advance, contribution or other transfer of any interest in or a right to use any property or money, as well as the performance of any services for the benefit of, or on behalf of, another taxpayer. So, for example, contributions and distributions would be considered reportable transactions with respect to such entities. These amounts can be reported on Lines 12 and 25 with an explanatory footnote that clarities the amounts are capital contributions and not amounts that impact taxable income.

Alejandro Tena

Make meaningful decisions

External investors are doing their jobs, they are just concerned about the financials of the startup. That is why it is very important to clarify in detail the roles, responsabilities, deliverables, dates, etc.. before close the deal, in order to agreed those point of possible conflict with a risk matrix I recommend you to refresh the relation, put in the table the situations that are concerned you, regarding the investors, always understanding the essentials of their roles, i.e. investment returns. You should realize a new process of communication with your stakeholders solving their interests and yours.

Jason Knott

International Tax Attorney and U.S. CPA

Yes. Generally these amounts should be reported on Form 5472. If you are paying company expenses using your personal funds as the sole shareholder, the amounts would be classified as additional paid-in-capital contributions by the sole shareholder, so they wouldn't be recorded on the company balance sheet as a shareholder loan. These payments would fall under the category of "other amounts paid" or "other amounts received" on the Form 5472.

Sabrina Zeidan

WordPress Performance, Site Speed, and Multisite

Yeah, technically it's possible. I can see the following scenario: the user installs the theme, after he activates it he is asked the company name and any data needed. Then this data is used to update the existing default data in theme files and database and voila, he gets the theme with data he provided. (or it can be fetched from the site name and domain name, of course)

David Favor

Fractional CTO

If PayPal is available, use PayPal, then if you like, pay with your credit card using PayPal.

Akarsh Srivastava

Expert in building, guiding and communicating

Congratulations for this wonderful achievement. I am pretty sure it would be a good idea. I am an expert in fundraising and investment, I could help you develop a strategy to target and land the investment you need. Contact me for more :)

David Favor

Fractional CTO

One approach to doing this is to use the old Radio Publicity model... which has made many a person a fortune... This is how I built my first opt-in list back in the 90s, using Radio Interviews with people sending me letters, using Postal mail. Hire someone to... 1) Read Dean's book. 2) Work out with you questions to ask. Tip: At this point, likely you'll craft the questions to which you already know all the answers. 3) Person you'll be working with must be adaptive, fluid enough to craft an organic sounding interview. 4) Generally both you + the interviewer will both have specific goals for the interview. This might be something you're selling or some other conversion, like people emailing an address to opt into a list. You'll both work out how to cross promote each other, when you're designing the interview. Tip: If you've never done this before, check out Alex Carroll's courses on Radio Publicity or Podcast Publicity... http://radiopublicity.com/resources https://podcastmillions.com/resources Last time I spoke with Alex, both these courses are included in the Podcast Millions course, so likely that will be best course for you to acquire.

David Favor

Fractional CTO

Lucrative work will be WordPress site design. This is a great starting point for techies. After you've done this for a while, you'll find all sorts of other related side work you can offer existing + new clients.

Professor Obi

Joseph Chikelue Obi | Professor | Doctor | Advice

Happy New Year (2020) ! Every Human Being is (Fundamentally) Unique. As Such : Different Clients will (almost) always have rather Different Requirements. Whatever the Case : Nobody should ever suddenly (just) rush into 'Body-Building' ; most especially without Proper Professional Healthcare Advice , fully inclusive of Proper Psychological Assessments. It is perfectly possible to build quite a lot of Muscle Mass , using Very Simple Techniques and Readily Available Wholefoods ; either at Home , or under Direct Supervision from Qualified Fitness Instructors at a Local Gymnasium. We cannot all look like Arnold Schwarzenegger ! Sincerely, Professor Obi

Lloyd Celeste

Environmental Planner, Life Coach and Author.

This question happens to many people including me. I have made a wise decision before amidst a confused situation. Similarly, my wife also had experienced this kind of situation, again this is not unusual but rather commonly happens to us all. In my book "Wise Decisions", I have clarified my thoughts on what to pursue despite its negative feedback or positive one. Yes, its risky for you but the thing is what your fear is not yet happening. What if after you made a decision to accept the higher position and in turn the law school feedback is positive. I am just wondering why this would have a negative impact on you (I am not a lawyer though). But as a life coach and personal experience, taking a risk only happens to a few people. I am not saying that you should consider promotion or the other thing. Its confusing, and I have been there. At this point, you should clarify your goals. Whether it contributes to your whole plan or else disregard it. My closing tip is to ask yourself again and again, "Is this what I really wanted?" Will this help me achieve my goal?" Should you have further questions, I am just a call away.

Search Engine Optimisation

How can I improve my website rankings?

6

Answers

varun sharma

Growth Consultant & Founder of Upreports

There are a lot things that could have gone wrong and it is hard to say something with 100% confidence without looking at the Analytics and Search Console. Read this blog to discover what mostly goes wrong when traffic and ranking suddenly starts disappearing, https://www.upreports.com/blog/google-ranking-dropped-dramatically/

Jason Dainter

International Doer of Things

Simple answer. Yes. Do less. Kick ass at the things you do. I too was very much a doer of everything when I started out, and learned the painful way that one of the most successful traits I see across the successful entrepreneurs I meet daily is FOCUS. Try to start with the big questions. What problem are you solving, for who? What are your own personal goals (do you want to sell the company? reach a certain revenue level? etc) Then work backwards and work out the minimum things you need to do to achieve that. Then say a firm no to everything that comes your way. Its hard, a lot harder than saying yes but saying no is a highly underrated strategy that is well worth investing in. Cut out all pointless calls. Cut out all pointless meetings. Free up your calendar so you have time to breathe and think, and to focus on the (real) priorities. Don't fool yourself into being busy. Working hard doesn't actually achieve success despite what media mumbo jumbo will try to tell you. Working smart does. Happy to share more in a call including some practical tips and tricks I've learned along the way from a fairly unfocused entrepreneurs to a much more more focused one.

Scott Ellison

Software Testing and Writing

I've been using Webroot SecureAnywhere for about a year now. Before that, I used ESET Antiviral software for several years. Please feel free to contact me if this qualifies me for your report.

Assaf Ben-David

Mentor, Entrepreneur, Lawyer, Public Speaker

I'm sure that this question has more complexity to it, but the 2 best options are: 1. a multilingual website with the 3-4 main languages that you are targeting. There are many wordpress templates and plugins that enable this. The only problem is that it can make the website a bit 'slower'/heavier and can eventually cause bugs if not programmed correctly. 2. Create multiple websites - one for each country. This might be better for SEO and makes the websites simpler and faster. But managing it might require slightly more time. I think that the costs should work out more or less the same. Good luck I've successfully helped over 300 entrepreneurs and would be happy to help you. After scheduling a call, please send me some background information so that I can prepare in advance - thus giving you maximum value for your money. Take a look at the great reviews I’ve received: https://clarity.fm/assafben-david

Michael Pirone

Co-Founder and Director at Vidico

Getting a single freelancer to win massively here is hit and miss — I would say 90% of the best creative talent are either in agency or high-growth tech startups. You could try Upwork? At least there's some ratings there and some examples of writing. You need an excellent copywriter and someone who can also put together a visual moodboard. If you'd like your campaign to extend into video or crowdfunding, check out some of our work: https://vidico.com or a specific case study example from one of our video productions: https://vidico.com/case-studies/koala-video/

David Favor

Fractional CTO

This all depends on your income targets. Tip: If you're looking for highest rates, you'll avoid new grads like the plague. They have no experience, so you're talking about competing on price. For example, I work as a Fractional CTO... charging... well... a massively high hourly rate + percentage of profits. Agencies who pitch my services have very little competition + the rates they're targeting are stratospheric, compared with new grad rates. Tip: Start with your income requirements + amount of work you can tolerate. Also client quality you'll be working with + applicant quality you'll be working with. All these factors set your marketing. Tip: All the marketing you've listed above leaves you competing with every other similar company on price, so you'll work as hard as everyone else, have very little repeat business, with lowest possible profits/engagement. Look for marketing venues with zero competition. For example, speaking at https://Meetup.com groups or other events related to your niche.

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