Serial Entrepreneur
there is no PCI compliance requirement for consumer devices and the mobile apps running on those devices.
Travelling marketeer and business consultant.
What type of product would you be selling in EU? There are quite some specialised, regional platforms. Coolblue is another Benelux platform e.g.
Clarity Expert
Hello, I like how you have identified your passion and understand who you want your target audience to be. I have sold technology solutions for 6+ years to entrepreneurs and business owners- a big part of the selling process requires value-adding, which can only be achieved by understanding the minds of your target audience. To find a niche, you need to start by asking yourself what kind of value you can bring to your specific target audience of entrepreneurs or business owners. Everyone has limited attention span these days and unless you can figure out what these people care about and how your coaching/consulting services can benefit them, it will be difficult to connect and add value for the entrepreneurs. In short, you should determine your niche by figuring out what these folks care about and then hone your craft around providing value for those individuals. Happy to get on a phone call if you want to talk about specifics. Best, Kevin
Increasing sales through customer success
Hello. I help increase sales through customer success. This mainly envisages sales, marketing, business strategy, and ensuring customer ROI. PR or influencer marketing is nothing in itself but part of a business plan. Where do you and your business want to go? What are the gaps? This should in my opinion determine what kind of brand building and activities you need. Let me know if you need to talk this through. Bye and all the best.
Growth Consultant & Founder of Upreports
Hello, growth hacking can be applied to offline businesses and services too. There are a lot of businesses dealing with offline products that have used growth hacking to multiple sales and profits. SquattyPotty is one such brand. A lot of growth hacks nowadays use digital channels but depending on the product in question, offline mediums can also be explored. Last year, I created a PPT that perfectly answers your question. Here is the link, https://www.slideshare.net/upreports/growth-hacking-tips-techniques-for-beginners Give it a read. If you have any queries, let's get on a call or exchange emails, varun@upreports.com. Thank you!
Clarity Expert
I would start by introducing a highly valuable or consumable product with the lowest price point. In other words, choose a lower cost item, but something unique and valuable. If you have to, break even or keep the profits minimal. This will create a positive perception and may even drive your feedback higher. you may want to do a second or third product like this to really build momentum for future higher profit product introductions.
I help startups patent their inventions
Spending $100,000 on patent discovery is excessive. We can an exhaustive study for $2000. However, an initial study can be done for as low as $250.
Pro poker player and coach. Gaming consultant.
There was a big poker scandal recently where someone was playing on a poker stream and getting fed hole cards in real-time instead of the normal 30-minute delay. Collusion is prevalent and there are ways to mark cards which is why you should always get a new deck if you notice marks or creases.
Clarity Expert
Are you willing to spend months and years to learn how to hypnotize people and Mind reading NLP ? If you do, it will put you among the top 1% of the best poker players in the world. Therefore, it will grant you a higher chance to win poker game.
Mentor, Entrepreneur, Lawyer, Public Speaker
Sounds like you're doing a great job already. Well done. Based on the continuous increase in growth, and assuming that there is a growing market for your product, it shouldn't be too difficult to find an investor. What you would need is to create 2 investor pitch decks (presentations): one which you use when presenting in front of them, and one which you send to them (they are similar but not the same). The pitch deck that you send to them needs to be perfect as you only have one chance. There are a lot of lists available of investors. It depends which country you're located in and where your target market is. I've successfully helped over 300 entrepreneurs and would be happy to help you if you need. After scheduling a call, be sure to please send me some background information so that I can prepare before - thus giving you maximum value for your money during the call itself.
Clarity Expert
Hi - I work with investors on a daily basis. You need to be able to show value of your brand. Either push this through public relations, thought leadership and being authentic. I'd recommend testing all avenues to attract the attention of investors in your sector. Gaining trust is key. You can also try an aggressive PR strategy like giving away free promos or content. Anything that shows your value appeals an investor.
Sales Operations
4
Answers
Clarity Expert
Hi there, I have 6+ years of experience selling enterprise software and one of the products I sold at Oracle included their SaaS LMS application as part of the whole HCM suite. Your question about comp definitely depends on the industry, location of the individual, experience level, average deal size, etc. However, VERY GENERAL guidelines that SaaS companies follow tend to be quota = 5x to 10x their salary. For example: - If a sales reps salary is 60k, then their quota should be 300k- 600k (very rough estimate). - For each deal that the rep closes, they should get a minimum 10% on each deal until the rep hits quota. - If the rep hits quota, there should be an accelerator on their comp plan (15%-25% of each deal sold) so that they will be motivated to keep on selling (capping your commission will be capping your growth). - After the rep hits 200% or 300% of their quota, the accelerator stays at 15% or comes down to 10% - PLEASE READ: All of the above is very dependent on average deal size, time to closure, among other factors that I would be happy to get into if we jump on a call. The most important factor here is to make sure your quotas are REALISTIC and ATTAINABLE- having a rep come in with an unattainable quota only to have them leave in a few months will be detrimental to your growth and even be a huge cost to your business. Happy to answer any and all questions in regards to quota structuring, LMS sales strategies, selling to the right lines of business, etc. It is a super competitive field and I understand through first-hand experience how difficult it is to displace any companies' current application suite. Maybe I can help provide some insight into this aspect of your business as well. Best, Kevin
Clarity Expert
The terms are based on how an Angel investor views your company as well as your startup’s value in the market. So they are looking at your impact potential within your sector and industry, the size of any recent exits, the willingness to enter into a deal, and vice versa for the entrepreneur.
Clarity Expert
Hey Lucas, I've been selling technology solutions for 6+ years now and one of the companies I worked with, Visually, sold animations/short form videos to content creators and companies. After taking a look at your website, I already see one marketing method that does not cost too much money for you: customer testimonials! You need to ask your current customers (paying or otherwise) to put their logo/channels/reviews on your website to show others that there are reputable people that stand by your work. After all, your best method of marketing should come from word of mouth from your current customers that are happy with the work you've been able to do for them. After getting some testimonials, you can start utilizing Twitter, LinkedIn, email, etc. to broadcast how you've been able to help these businesses with your animations and subsequently attract others to the value proposition of your product (animations). You've got a super good thing going right now and the fact that you are seeking help means you are extremely resourceful- a characteristic that will prove incredibly useful in whatever path you decide to pursue. I'm happy to jump on a call to provide you with some insight as to what your messaging should be in those LinkedIn/Twitter/Customer Testimonials to attract more customers.
Mentor, Entrepreneur, Lawyer, Public Speaker
Hi First of all - good luck. Second, I ALWAYS advise on doing market research and validation. The ratio of time versus value is always in favor of doing validation. I've successfully helped over 300 entrepreneurs and would be happy to help you if you need. Just send me some background info by email before, so that the call itself can be 100% dedicated to giving you my advice (maximum value for your money) You can see a more detailed answer about how to do market research/validation in one of my previous answers: https://clarity.fm/questions/6423/how-do-you-do-market-research Good luck!
Mentor, Entrepreneur, Lawyer, Public Speaker
Hi, You are correct that having a good LinkedIn profile (and presence) is important and helpful from business aspects. I believe that (1) I have a good LinkedIn profile, (2) I am an entrepreneur, and (3) I am active on LinkedIn. If you'll provide all the necessary, accurate, and truthful information about your credentials, I can create your profile - including 2-3 rounds of corrections (if needed). One last point: In your message you wrote: "...in a way that people...will contact me as a qualified prospect...". It is important to note, that (just) having a professional profile, will not cause people to request your services (and anyone who says otherwise is misleading you). Just like many other aspects in life, you need to put in the work. Meaning that you have to have good/decent credentials (past experience), and to be active on LinkedIn: adding valuable content, commenting, creating connections, helping other etc. I can help you create the profile, and give you advice on what activities you should do. The rest is up to you (unless you are also looking for someone to maintain your account, but this is less advised and a waste of money). I've successfully helped over 300 entrepreneurs, and I'd be happy to help you as well. good luck
Marketing Strategy
4
Answers
Digital Marketing Expert, Marketing Automation,SEO
As your question is complex, and requires data to target new companies, here are 3 strategies which could give you start in targeting: Here are 3 concrete strategies: Strategy 1: If you have first/last name, City, zip code, street, phone, then you can create a CSV list and upload the data to Facebook Audience, then you will be able to target those specific people with Facebook Ads. Strategy 2: If you have the company website, upload the company websites of the target companies to Linkedin, choose the Job Title position you want to target, and Linkedin will show ads only to those companies, and to those job titles. Strategy 3: If you have the domain of the website, you can create generic emails such as Info@company.com, contact@company.com and send your proposal to them. Generating generic emails are legal as they are not connected to a specific contact. To implement this 3 strategies, i presume 300$ will be a good fit to start with, if you want to target just a city. Also dont forget to create a landing page too.
4.5 yrs at Uber: Launched Uber Freight & UberEATS
Having worked at Uber for a number of years across Rides (2 sided marketplace), EATS (3 sided marketplace) and Freight (2 sided marketplace) I can help. To build a successful 2 or 3 sided marketplace, the company has to build up the "supply" side before there is any demand. In the ride-sharing business, the supply, and limiting factor to grow, are the drivers. In the early days at Uber, Uber had to get enough drivers on the road so that when a rider requested, there would be a driver within a few minutes to create a good rider experience. The only way for Uber to do this was to "guarantee" earnings for the driver, whether they got rides or not. This looked something like, "we'll pay you $20 / hr to be online and accept trips when they come your way." Of course, this is expensive if you don't have a lot of demand. However, once Uber was able to get drivers on the road and the word got out there on the rider side, riders had such a good experience that they would tell their friends, families, and colleagues about Uber, and demand for the product spread rapidly. Can one build up a 2-sided marketplace without millions in investment? Possibly, especially now that many of the barriers to these kinds of "part-time" gigs have been broken down. You would need to devise a way that if a person or company is supply in your business, that they are making money elsewhere, and using your platform to supplement their business (Uber originally did this with black car companies). Then, as your business grows (likely slowly) they can move more and more of their business over to your platform, so you're not subsidizing the down time. Happy to answer any additional questions about the marketplaces for Uber Rides, UberEATS, or Uber Freight!
Clarity Expert
Having sold SaaS applications for early stage startups and Fortune 500 companies, there's a lot of factors in play which determine if a SaaS product can "self-propagate" enough of its own leads to which $1M in revenue. There's several fundamental levels of analysis that need to be taken into account before jumping to the conclusion of limited growth potential. - What does your marketing strategy look like? Are you targeting the correct potential buyers in your campaigns to generate these leads? - What is the average deal size? Is there a way to expand your average deal size to help you reach $1M in revenue? - - Are you priced competitively? How long are your sales cycles? Lead count as a result of pipeline growth/generation is one of many factors that may reveal growth potential. If your SaaS product is top-notch in your own eyes, you still need to figure out if your application has a good fit in your target markets. After doing so, you can start tweaking your marketing campaigns to self propagate more leads and reach your growth potential. Happy to jump on a call to get more information about your product and see where I can help determine if there is limited growth potential.
Clarity Expert
Hi - I'd probably look into both ways at first. Then decide which is more feasible. Efficiently, would be through contracting out a device maker if you work with an experienced and reputable company. If you have the experience in development, then this could be efficient in house as well but again, all depends. If you'd like to jump on a call for any help with further exploring, planning to your business. Feel free to reach out.
Marketing, Email Deliverability & Inbox Placement
Hi There. Great question. Learning through doing is ALWAYS going to be a better option. If you have a business or product concept or idea, go for it! Don’t wait. Experience is going to be a great teacher. Also, you can prepare WHILE you execute your business idea. Check out Business Model Canvas (from Strategyzer) and get the book. This will let you reach both goals — launch your business while training yourself for it. Good luck in your efforts!
Mentor, Entrepreneur, Lawyer, Public Speaker
Hi, In order to give a complete answer, it is important to get more information. Nevertheless, and based on the information you provided, here are a few suggested methods. There are many more but I don't want this answer to be longer than it already is. 1. Ask your existing client/s for referrals. If they were happy with the work that you did, they should be happy to help. If you feel the need, offer them a X%/$X discount on the next project for every client they refer. This is 'win-win-win' situation because you get more clients, they get a discount, and they use your services again. 2. Ask your existing clients for a written recommendation + permission to use their logo on your website. Publish them both on your website. This will help increase the conversion rate on your website. If you feel the need, you can offer them a link to their website which will be good for both of your SEO rankings - so another win-win. 3. Publish as much (relevant and quality) content as possible on your website (about the projects you've done, potential projects, your fields of expertise, etc. Obviously, you need to have a professional and trustworthy looking website. I can explain how the articles need to be done. 4. Create a free 'get a quote tool' - many customers check online to get an estimate of how much the project will cost. If you have an automatic online tool, this can attract a lot of customers. I have personally used such a tool and I was very impressed. 5. Partner with organizations/companies that work with your target clients - for example: I work with lots of entrepreneurs and many of them ask me for referrals to various types of service providers, including programming companies. These companies give me a small percentage of the profits they make from my referrals (of course I only refer to companies which I know and trust as my reputation is worth more than the referral fee). I've successfully helped over 300 entrepreneurs and will be happy to help you. After scheduling the call, please send me any relevant background material. Good luck
Sales Process Specialist
It may be your messaging. Do you have current clients? If so, ask them what they like about working with you. That is the message you should use to go to the market. I have several clients where I gave them that challenge, go ask your best clients why they work with you. When they heard the message, it changed what they said to prospects and grew their client base. It's a simple solution that works incredibly well. If you have any other questions, please let me know.
Mentor, Entrepreneur, Lawyer, Public Speaker
Hi This is a common problem for many. There are no quick fixes. The main aspects are: 1. Quality (relevant) content 2. Quality incoming coming links for the relevant keywords. 3. Focus on niche areas. 4. Utilize long tail keywords. I’ve successfully helped over 300 entrepreneurs and I’d be happy to assist. Immediately after scheduling the call, please send me the link to your website + the main keywords that you are focusing on (and why), and any other relevant information. Best of luck