Mentor, Entrepreneur, Lawyer, Public Speaker
The best methods would be to: 1. Improve your target customers (the people who are receiving your emails) - and not just mass mailing. 2. Personalize the email by using new technologies that adapt each email to the user - and not just by adding "Dear [name of user]. Here's a link to one of the leading service providers in the field: campaign-genius.com (I happened to actually help them through Clarity, and know that they are really professional). I've successfully helped over 300 entrepreneurs and would be happy to help you if you need. Just send me some background info by email before, so that the call can be 100% dedicated to giving you my advice. Good luck
Fractional CTO
You're question is phrased oddly. Unsure if you're trying to... 1) Auto post Facebook content to a WordPress site... or... 2) Auto post WordPress content to a Facebook page. My guess is #2, so you'll use https://hootsuite.com or something similar. You must be very careful about how exactly you do this, as you'll either destroy your WordPress site SEO or Facebook page SEO. Before you start down this path, best hire someone like a Fractional CMO (Chief Marketing Officer) to go through your entire online ecosystem + money flow, to ensure you're optimizing your marketing aligned with your exact income goals.
Entrepreneur, Strategist, Start-up Mentor
I reviewed some of your videos and they are impressive. First of all, I would like to know why you think times are changing since SEO and PPC are still million-dollar strategies for lots of B2B companies if everything is done well. CMOs and marketing directors ---- you can reach them on websites that are actually valuable for them and they spend lots of time. So the following channels can be part of your targets: 1. Agency review websites. When it comes to hiring a new agency CMOs and marketing directors do searches and screening on agency review websites like Clutch, UpCity and etc to find their next great vendor. If you don't have a solid profile in such websites you should review your strategy on how you appear there for your target. 2. Google On Google they search all their challenges, starting from how to increase the ROI, up to how to start with video strategy, how to measure it, how to find vendors, how to beat the competition etc. If you can answer to those questions then most probably you can be their preferred vendor too. 3. PPC Of course, they are on Facebook, Linkedin, Instagram, Reddit, Quora (you can answer to Q/A organically and build your brand too) 4. Marketing blogs / Influencers Of course, they follow Neil Patel, Gary Vee. They read articles on Forbes, Search Engine Land, Hubspot Marketing Blog, etc. If your business is mentioned in those blogs then you get lots of high-quality refferal traffic to your website. 5. Networking / Social Groups On Facebook and on Linkedin there are lots of great social networks where CMOs and marketing directors exchange valuable information. You should be cautious not to spam and give value first with all your posts and recommendations. I'm an agency owner myself and have worked with a couple of hundred of CMOS and marketing directors. Give me a call to discuss your strategy and your options in greater detail to ensure your growth is predictable and scalable with whatever approach you want to invet in.
Business planning
2
Answers
Founder & CEO of Doctor Pocket & Khoury Consulting
Investment, would love to help you out if you send me over your Pitch Deck on a call!
male
Mutual Insurance of any product as pertaining to automobiles in this terms is owned and governed at it's entirety by the policyholders. In this case, any profit that is realized is meant to be retained within the company or is given as a rebate to the policyholders as dividends (i.e the owners of the insured automobiles.) This is the flowchart of how this insurance model works.
Mentor, Entrepreneur, Lawyer, Public Speaker
Hi First of all, the fact that you are talking about market research ('validation') is great. I've seen so many startups invest time and money, only to find out later that no ones wants/needs their product, or that they only want a certain aspect of it (whilst the startup spent money developing a whole bunch of other features), or that they aren't willing to pay the requested price. So you're already one step ahead. Also, the sooner you validate your product, the better! The best ways to validate your idea is to see whether people are willing to actually pay for your product/service. The best way to get investors, is to show (1) that you are solving a need, (2) that you have traction, and (3) that the investors will get a nice return on their investment. As for methods of validation, here are the most efficient methods. 1. Check that people will actually buy/pay for the product. You can do this by setting up a Wix or Wordpress website (this can be done for free / very low costs). If your venture is a mobile app, then you can create what’s called a Clickable Prototype (“CP”) (a visual of the app in which the images change when you click on something - you can do so using the Apple Keynote tool or Microsoft PowerPoint). On the website, include the price of the product/service, and enable people to order it (YES, even if it doesn't really exist yet!). I am happy to explain how this can be done whilst still being fair to your potential customers (the people who click the "buy/download” button). 2. Determine your target market/customers. 3. Spend a small amount (say $100 - depending on your budget) on the most relevant platforms and promote your product/service - linking to the website that you created. This way, after only spending a very small amount, you will be able to know (if you did it right): a. Do people like your product. b. Do people want/need your product (not the same as 'a'). c. Are people willing to pay for your product? (not the same as 'b' - and this being the most important stage) d. How much they are willing to pay. (you can check this by having 2-3 landing pages with different prices on each). 2 last important points: a) In order to rule out external factors like an unattractive landing page or advertising campaign, and assuming you have the time, create multiple landing pages / advertising campaigns, with different designs. b) During the above process, don't forget to check how much it costs you for each user/customer that clicks the "buy" button. If for example each click on your promotion/advertisement costs you $2, and only every 10 people who click go on to the "buy" page - that means each sale is costing you $20. Then check what your average profit per sale is, and then you'll know if your service/product is worth pursuing (obviously there are additional factors like return customers, referrals etc, but you will get a good estimated/validation of the idea/business). Regarding questionnaires and talking with people, these methods are also very good, but it is crucial that you implement them correctly, otherwise your results might be misleading. I’ve successfully helped over 300 entrepreneurs and I’d be happy to help you. Doing validation correctly can save you a lot of time and money. Before the call, and in order to make the best of your time, please send me more information about your product/service and your target market. Best of luck!
male
In a nutshell, 3D rendering as the name implies is the use of 3 Dimension images to provide a realistic of scenes, drawings, elevations, pictures and construction projects. The main purpose is that it gives construction designs a precise blueprinting, bring about the benefit of accuracy and simplify the Realtor developer's task. Furthermore, the ways by which 3D Rendering is applied to real estate development is: 1.DESIGN: 3D Rendering can be used to create high quality blueprints. With 3D in play, blueprints can be easy-to-read, evaluate, correct and adjust. 2.FINANCING: 3D renderings will make your ideas come to life and help lenders and investors to get a clearer vision of your projects. 3.CONSTRUCTION: 3D Rendering makes it more easier for the different sectors of a construction team to understand the algorithms and phases of a construction project. It truly works. 4.INTERIOR DESIGNS & DECORATION: Believe it or not, the use of 3D Rendering in interior designs can well be the bedrock of accurate designing and decoration the way you intended and visualized it. Now,you can use 3D renderings to collect feedback from your target customers and figure out what sell better. (if you are a professional) 5.MARKETING: 3D Renderings are the in real estate has been an effective way of convincing potential clients and customers that your project worth their attention. 3D Renderings also pretty makes it easier to adjust project design to the very test of the customer. And much more to add.
The Process Guy
Generally, if you're not adding obvious value with: -better processes. -better accountability -better results... Well, then you DESERVE to have your clients poached by a highly committed, high-value provider. So, it's not "just selling" it's delivering the full package. Value. Results. Care. Do that, and then outsource as you can. And vet EVERY provider.
Multimedia expert with over 22 years of experience
Hello and good day! The good news is that we are living in great times to produce our own videos. When I first started we needed to spend at least 20k-100k to edit professional-quality video. Now we can produce quality videos with apps that we may already own. The best software tool I would recommend to start editing is Apple’s iMovie. It is a very powerful tool that is actually easy to use and learn. The video linked below was edited with iMovie on an iPad. iMovie is already included in most of our devices. Once we learn iMovie and want more advanced features we can move up to Final Cut Pro which is Apple’s Professional editing tool. There are a lot of similarities between these two apps so the transition should be easy. The good thing about Final Cut Pro is that it is a one time charge, so there is no Monthly fee as with other tools and we get to save a lot of money in the long run. However, depending on the complexity of your videos, you may not even need to use Final Cut Pro and just stay with iMovie. I hope this helps. If you have any questions, please do not hesitate to let me know. Thank you for your valuable time and have an amazing day! :) https://www.youtube.com/watch?v=lyYhM0XIIwU https://www.apple.com/imovie/
Agile Transformation Coach | Program Manager
yes you should ask for this money because this will be your liability These customers are entitled for unconsumed part of the year if you close down the gym, however if you plan to continue running the gym (whatever name) then you are liable to provide these customers services till their year completes
Experienced product owner - B2B & B2C
Great and very important question. Assaf did a great job with his answer, so most of my points below are agreeing with him, but I have a few extra nuggets ;) 1. The first thing you need to do is clearly define your target audience for the video and how you are going to use the video. Do the people watching this video know anything about your company? Or will this video likely be their first introduction to you? This will help you decide how much of the video is explaining who you are and what you do vs. why your viewer should take the next step with you (I'll go into more detail on this in a later point). You also need to understand how the video will be used. Will you be emailing this to sales leads? Will this be prominantly displayed on your homepage or acquisition funnel on your website? Will you be using this video as a video ad? Once you have this defined you can more easily craft the video. 2. Do competitive research! No need to re-create the wheel here. What do your competitors do in their videos? Just because they do something doesn't mean it's good... but it will give you an idea of what your audience may be accustomed to. If you feel like your competitors all leave out a key pain point that you've identified, you can key in on that and use that as a differentiator. You should also assume that your potential customers might be comparing you to your competion based on your video, so make sure you come out on top by crafting your video with your competitors' videos in mind. I've included some example explainer videos that I helped create at a recent startup as references: This is our first version when we were just starting out with a very small budget (~$500): https://www.youtube.com/watch?v=CWUlmxBMV04 This is our most recent video with a much larger budget (~$3000): https://www.youtube.com/watch?v=M-DfLOco4dk 3. Make sure your video is short and sweet. No longer than 2 minutes. May even need to be shorter depending on how you expect to use the vide0 (see point 1). The more engaged your audience, the longer you can allow the video to be. 4.Always have a call to action. At the end of the video what do you want the person watching to do? Sign up for an account? Start a trial? Call you for a demo? Make sure you are explicit with what you want your audience to do. 5. This may be obvious but if you are launching globably think about the language you should use in the video. Are you going to have it voiced over in multiple languages? Typically if you want to go with English but have clients in Europe a voice actor with an English accent (i.e. from UK) plays better with that audience as it feels more local then someone from the US (and typically people in the US like it too). 6. Personally I wouldn't describe your competitors or go into what they do or don't have for a few reasons: First, if your audience doesn't know about your competitor, they do now! Second, it might shorten the "shelf life" of your video as you don't control your competitor's product or roadmap so if you say you have something they don't, that could only be true right now and might be false quickly (and then you might need to pull the video). I have a lot more thoughts here. Let me know if you'd like to chat further!
Brand marketing * ex-P&G and Coke * CMO 3 startups
Traditionally agencies and consulting firms grow vertically through a pyramid structure adding junior layers and mid level professionals who can be paid at a lower level and then billed back at higher rates to the clients as they scale once the rainmaker fills the pipeline. Another option is to grow horizontally and compensate people for bringing in work thereby gaining leverage through a network effect of casting a wider net. Both ways can work it is a matter of strengths and preferences.
Mentor, Entrepreneur, Lawyer, Public Speaker
Well explained question. I have a lot of experience with affiliate marketing (which is very similar to the situation you’re describing). The commission range varies widely depending on the industry, and can be anything between 2%-30% of the sale - depending on how high the sale is (usually, the higher the sale value the lower the percentage). In your case, and assuming that you charge your clients a monthly fee, then the best 2 options would be: 1. A one time fee which would be a percentage (10-20%) of the first months payment from the new client. 2. A smaller percentage (5%) of the monthly fee that the new client is paying you, over a 2-3 month period. Each option has as a stages and disadvantages. * the above is assuming you only pay the commission for actual sales (a new client who actually pays you) and not just a lead. There are numerous other payment options, but here is what is important: 1. Offer the salesmen at least 2 options, after you’ve calculated both and are sure that you’re happy with both. This is important because it shows him that you are letting HIM choose (gives a feeling of respect, cooperation etc.). 2. Offer him a fair percentage because at the end of the day, he is bringing you new business. 3. Taking point #2 into account, if you want to offer him 15%, start by offering 12%. At the end of the day this is a business negotiation, so chances are he will ask to raise the percentages a bit, and if you start a bit lower, you will have the flexibility to agree to his higher percentage request (which again shows your flexibility, fairness and willing to compromise- which will make him feel better). I’ve successfully helped over 300 startups and businesses and would be happy to help you. Good luck
Experienced product owner - B2B & B2C
If you're looking for a list of the software options out here, this is a fairly exhaustive list: https://www.capterra.com/task-management-software/ Personally I've used Jira, Trello, and Asana: Jira: The established leader for more technical task management and is used by organizations big and small for agile software development. I would use this software if your work is technical in nature and you are mainly going to have developers, product managers, and/or designers touching these tasks. In my experience, Jira isn't as easy to use for "non-engineering" roles such as marketing, sales etc. and you could have low adoption trying to push this software to those groups. Trello: Similar to Jira in its usage mainly for development work and not cross-discipline, but this software is a little lighter weight. This is great for smaller companies who have fairly simple projects they want to track across the engineering/product teams. Asana: This software is a little simpler to understand for non-tech roles. I've used this well to help coordinate projects cross-division (projects that span multiple teams including non-technical teams like marketing, sales, customer support etc.). Great for keeping the team focused across discipline on each task necessary for larger projects. Hope this is helpful.
I am a makeup artist🥰
Depends on why you are getting refused. What is it that makes them refuse your product? Maybe look into that and try correcting the issues! Good luck!
Experienced product owner - B2B & B2C
Typically these types of partnerships have detailed contracts that lay our which party is responsible for paying out any kind of competition winnings. There could be all kinds of goods/services trading places between the companies so it isn't as clear as "Company B always pays". You would need to look at the contract between the two companies.
Mentor, Entrepreneur, Lawyer, Public Speaker
Hi, First of all, well done for creating the MVP - this is often not an easy task. Regarding the valuation, the real answer (that not many people are willing to say), is this: you go outside, raise your thump towards the sky, imagine a nice number, and that's the valuation. Seriously, there is no "official" accounting method to evaluate a startup that is not already selling, and even then the sales don't necessarily indicate the value of the company. In any event, some of the below are good indicators of value: 1. Do you have a patent? 2. Have you already developed the technology? Is it working? 3. Do you have sales or traction? 4. How much is it costing you per sale/signup/download versus how much are you making (going to make) from each of these users? 5. How long has the team been together? If you're offering a technological solution, is the CTO a member of the team, or an external company? 6. Are there any similar companies providing similar services? If so, check how much money these companies have raised so far, or research there sales/results so far (I am happy to teach you how to do so - almost all the information is available online). 7. If the potential investor has made investments in the past, check how much he/she invested each time? 8. Do your research on the market and potential. You then take all the above, and reach the value of the company, based on which you are asking the investment for. I've successfully helped over 300 entrepreneurs, and I'd be happy to help you if you need. I would need more details about the company, industry and team to give you an estimated evaluation. Good luck
Marketing Strategy
4
Answers
Experienced product owner - B2B & B2C
I agree with Shannon, I think the first thing you need to understand if what is the goal for the SWAG you are selling. If the goal is a secondary revenue stream, and you believe it can be consequential towards your bottom line, then you can do the following: 1. Do some quick research on other startups/tech companies that sell SWAG to see where the market is priced at. 2. Do some quick market research with a survey to existing customers or even a random set of potential customers using something like Google Surveys (https://marketingplatform.google.com/about/surveys/) to get a quick barometer of the price point that feels plausible 3. A/B test different price points to understand your demand curve and maximize profit 4. Likely a good idea to price slightly higher than your ideal price and then offer a discount If instead you want to maximize the volume of SWAG sold to help evangelize your customer base and drive awareness/growth, then you don't want to maximize profit you want to maximize sales while staying within your acceptable cost scenario (may be comfortable losing a little money on each sale as a marketing cost, may want to be break even, etc.). You may even want to charge a premium for purchased SWAG to subsidize additional SWAG that you give to free to your highest profile customers or best evangelists. At my previous startup we used SWAG as a "user love" tool, giving out SWAG to our biggest fans or as a parting gift when customers visited our office. If you'd like to chat more let me know!
Software Development
6
Answers
IT Product Manager
If your team is releasing updates constantly & there are edits to the list of features to do, Kanban would be the way to go. AGILE is best when everything is defined and would not change. I work in a company that worked on AGILE. But the nature of our team's work would constantly have numerous changes by the client mid-sprint. So, we shifted to Kanban
Mentor, Entrepreneur, Lawyer, Public Speaker
Hi Awan I founded and managed (for 5 years) a legal and business entrepreneurship program at a leading university. I also created a unique course on entrepreneurship (how to set up a startup from zero). I less focus on internet marketing, but cover all th rest. Let me know if you want to talk. Good luck
Experienced product owner - B2B & B2C
I think what you're asking is how do you know when you've reached true product market fit. There is a ton of literature out there on this and if you search for "product market fit" you'll probably have more than enough information to apply to your own business, but it depends a lot on the product and the market you are in. Some businesses, like those going after B2B, small businesses, have a harder time reaching "critical mass" because those markets are extremely fragmented. Others like Facebook, that targeted small, close knit communities with high k factors and word of mouth virality (colleges), can gain traction over night and can be very apparent. I would look for inflection points in key metrics that you are watching for your business: CPA (cost per acquisition), Organic/Non-paid acquisition, referrals, key retention metrics etc. to see if your k-factor is increasing. This can be a good leading indicator that you have reached product market fit. Good luck and if you'd like to chat more let me know!
Sales-Email Marketing-ActiveCampaign-Salesforce
Hi! A lot of my customers in the construction industry run into the same problem. The dollar amounts, any legal considerations, and other factors, should all be considered, and I'm sure will make a difference in how applicable these suggestions are to you. I would look into, or test, the following: 1. Changing your receivables process may rely on key Sales Process improvements. I'm happy to talk it through with you, and help you find the right solution. 2. You said it, but the first/best option is to make your customer the bank. Have them pay in draws/milestones/stages (whatever lingo their comfortable with) to cover your costs, and ideally pay you, as you go. 3. Offer a discount for paying the job up front and in-full. 4. I understand the bank offered a very small line of credit, but I imagine you'd do a bit better with a credit card. Estimate the monthly debt servicing cost per job, and charge your customer accordingly. This gives you the option to offer a discount if paid in full and upfront, without affecting your actual price or profit. ONLY exercise this option if you are disciplined enough to use the credit extended to you as intended and responsibly. 5. If you have a way of securing the short term debt, or maybe even if you can’t secure it, see if anyone you know who has some cash would be willing to buy options on your jobs’ profits or keep a running secured line of credit with you. If you don’t have anything with which you can secure a line of credit, see if working with an investor with small amounts at first, will lead to a trust and understanding of your business, that could lead to bigger amounts. Examples- You win a job paying $100K, but it will cost you $50K before you collect the payment in full 30-60 days after winning the job. a) You own a work truck worth $130K - use it as collateral to borrow $50k from an investor at a reasonable rate, for 30-60 days at time, to cover your costs until you can collect the full amount rom your customers. b) Sell an Option on X% of the profits. In this example, the investor buys the option for $50K, and you guarantee, let’s call it 3% of the profit, plus their initial investment. When you get paid the full $100k, they get $1,500 plus their $50K original investment back. If you make more, they get a little more. If you make less, they get a little less. I'm happy to jump on a call to talk through more solutions that fit you best or to follow up. I’m not a legal or tax professional or expert. Do your own research and consult with someone who is a professional before using any of the ideas above.
Sales-Email Marketing-ActiveCampaign-Salesforce
Hi! Having sold a number of different products and services to companies ranging from one man operations to Fortune 500 companies I believe I can help you get some clarity, despite not being an expert on retreats. First- I'm willing to bet you have more questions than you listed. Is that accurate? Do you think it'd be easier to talk it through over a call? If so, schedule a call, and I'd be happy to talk you through these questions and assist with your whole sales process, your funnel, and goals, as well as the tools and tactics needed. One key strategy is at the end of this answer. We're missing some key info, including - What type of retreat you're trying to sell, what's the price point, who are the target companies, etc... which would definitely help. Absent these answers, I'll do my best to address your questions. - Design the sales funnel after you have a lot more information about your customer and their buying behavior. I’m happy to help with this over a call. - Prequalifying depends heavily on a lot of different factors we don't have just yet, but here's some general sales insight. The two best pre-qualifiers are: A) can they afford your product/service and B) do they have both an actual and, more importantly, a perceived need for it? - Should you cold call/email? YES! That’s an emphatic yes. You can and should cold call/email/follow/connect/DM your target customers! -Who to contact will be something you learn quickly when you get some more info. -As far as what companies look for in a retreat - I have guesses, but I’m sure you know that answer better than me. Better yet, let your customer answer that for you. To wrap this up, I’d say there’s a key strategy that would benefit you greatly at this stage. Do some Sales Dev. Find a number of companies (I’d suggest at least over 100) that you’d believe could be your customers and get the contact info for the key roles that you think would be Power Sponsors or Decision Makers- I can help you with this step if you’d like. The best next step would be to set up calls to get more information (not selling, yet!) and the second best would be to email them a survey/form(I can help you set this up if you need). The goal of this action would be to find your questions above plus get all the extra information that will help you sell. Sometimes just having a contributing voice in a yet-to-be-developed product or service is cool enough to the participant that they don’t need extra incentive. It’s typically best if you incentivize their participation with some type of value add. Examples a % discount off the service when it’s offered, pre-sale discount pricing, access to aggregated information that’s valuable to them, and sometimes even a starbucks or amazon gift card. Please let me know if this helped. This sounds like a fun and interesting business. I’d love to help out.
Mentor, Entrepreneur, Lawyer, Public Speaker
It depends on the exhibitions. So exhibition organizers only you let you use their stands/stalls with limited options for changes (less common), some refer you to a list of 'approved' stand installers/designers (fairly common), and others let you do whatever you want so long as you follow a few basic safety guidelines (and stay within your stand limits). For the last option, there is a wide variety of service providers. I am in touch with an international stand creator - they create very unique stands, but they aren't cheap. If you have a high enough budget and are in the US or Europe, I could connect you. Good luck