Sitemaps

Questions

Business Strategy

What is multi-level marketing?

5

Answers

Brooke Hart

Accelerate Your Success | Marketing Strategy

Multilevel Marketing (MLM) is also referred to as referral marketing or a pyramid marketing structure. When you work with an MLM, you have two options to receive commissions. The first is similar to an affiliate marketer, where you sell the company's products (or services) to others, receiving a percentage of the sales for all products you sell. The second is to recruit others to join the same MLM program. Every time someone joins, you receive a commission for their sign up. Dependent on the structure, you may receive commissions when the person you recruited makes sales or also recruits others, creating the famous pyramid structure of an MLM. Most often, MLMs require referrals and word of mouth marketing to build the network or to sell products, specifically because of the setup / structure of the company. Want to know more? Ask me! :)

View Answer

varun sharma

Growth Consultant & Founder of Upreports

If you will be ordering the bags in bulk, then, China is a good place to get them made. Will save you a lot of money. Quality has improved a lot in cast few years. For material selection, design, and other details, you will have to connect with a designer. I can help with the research work and also shortlist manufacturers that can deliver a good deal. Email me at varun@upreports.com to discussion more.

Brooke Hart

Accelerate Your Success | Marketing Strategy

Yes, you should use hashtags to solve the query. But, it also means finding the right hashtags to use. Here's some things to look for with hashtags and some other ideas for growing your following: 1. Find trending hashtags. If a hashtag is only used 100 times, it will be difficult to "get into the mix." Find popular and trending hashtags to add into. 2. Don't use one word hashtags that everyone else is using. Phrases as well as specific to your topic are better to get responses. Remember that what you use as hashtags appears in results and will get noticeability depending on your focused topic, meaning you need to have relevant information to your brand and images. 3. Engagement. Participate in others conversations and use hashtags. Even if you aren't following someone, engage with their pictures and use hashtags. This will drive more engagement to your profile then back to your Instagram account. 4. Use longer descriptions. Hashtags are great. They are even better when you write more as a caption for your picture. These also serve as a keyword base to help followers find you. 5. Brand. I suggest looking at some of the top influencers and looking at what they are doing. You will notice that their pictures are all the same color, tone and with similar content. Someone will follow you if you add value to their scroll. Make sure you stick out from the crowd. There's always more to do with Instagram. :) It's an incredibly powerful tool and it builds your recognition in ways that other social accounts can't. Be consistent with your posts and you will get the followers you want. Have more questions? I'm happy to help! Contact me if you would like more info.

Bettancurtt Shipahu

Bettancurtt, always at your service.

Well the government sector is particularly vulnerable when it comes to such aspects of work as budgeting, payroll or leave management. Thus, not every tool will be suitable for this category. What you should be looking for is a software compliant with certain contractors as well as a tool which will meet the needs of government organization To name a few, TimeCamp and ClickTime

Jason Knott

International Tax Attorney and U.S. CPA

The tax rules will vary depending on what country you want to incorporate and where you will operate your business. The type of entity you select will also impact this answer. If you are looking to form a corporation in the United States, then startup costs incurred prior to forming the corporation can be deducted to a certain extent, but are generally capitalized and amortized over 180 months. It's usually best to form the corporation early in the process to avoid having to amortize a lot of these expenditures. After incorporating the company, if you are not generating sufficient revenue to cover operating costs, you can certainly contribute additional funds to the corporation from your personal bank account. When shareholders contribute cash to the corporation, the contributions are classified as contributed capital. Alternatively, you could structure the contributions as a shareholder loan rather than an equity contribution. I would recommend consulting with a tax advisor to discuss your unique facts and circumstances in more detail.

Altcoin Author

Altcoin Author

Although it appears to be semantics, it does make quite a big difference for a cryptocurrency as to whether it’s a coin or a token. A “coin” has an entirely different blockchain from all the other coins that are out there while a “token” is built upon an existing blockchain project. A “coin” is usually built using open-source blockchain code so what’s underpinning many of the coins that are out there is a very similar architecture. Many projects will add some unique features to build upon what’s open-source, but the foundation is mostly identical. A “token,” these days, is most often built upon Ethereum, becoming an ERC-20 token. The web architecture of the Ethereum blockchain is robust and familiar, so developers often opt to use this to streamline their coin. One disadvantage is if the Ethereum network gets overloaded, the cost of interacting with a smart contract or sending your crypto from wallet to wallet is going to be relatively expensive. It largely depends on how ambitious you want to be with your project and how it best fits your crypto's use case. It's important to remember too that what you started out as you don't have to stay forever. Your project can always fork over to become a new coin or a token on whatever blockchain your team believes makes the most sense.

Prince Hasn

20+ years of experience in products R&D

The ultimate coverage is to patent your solution functionality (utility patent) and aesthetics (design patent) in each and every country around the world. However, practically I chose to patent in a single country usually UK or US to register priority date. Since priority date is the most important element after the patent content itself. If your product is mainly focused on bringing new aesthetics then you can go for a design patent, which usually require minimum documentation and is registered relatively fast. On the other hand, if you have novel functionality digital or physical then you are better off getting a utility patent, however this could take years to be granted. I not a lawyer and this not a legal advice.

Assaf Ben-David

Mentor, Entrepreneur, Lawyer, Public Speaker

Hi First of all, the fact that you are talking about market validation is great. I've seen so many startups invest time and money, only to find that no ones wants/needs their product, or that they only want a certain aspect of it, or they aren't willing to pay the requested price. So you're already one step ahead. Answer: the sooner you validate your product, the better! That said, the version you are validating needs to be representative of the end product, or else the validation isn't reliable. So in your case, I would: 1. create a business model canvas (which is what all startups should start with before creating a business plan), 2. Setup a Wix or Wordpress website (this can be done for free / very low costs). On the website, include the price of the product, and enable people to order it (even if it doesn't exist!). I am happy to explain how this can be done even though you don't yet have the final product and by still being fair to the people who click the "buy/order" button. 3. Spend a small amount (say $100 - but depends on your budget) validating the idea. This way, after only spending a very small amount, you will be able to know (if done right): a. Do people like your product. b. Do people want/need your product (not the same as 'a'). c. Are people willing to pay for your product? d. How much are they willing to pay? (you can check this by having 2 landing pages for payment - each with a different price). I'm happy to help you with this matter further, as this is a critical stage. Best of luck!

Brooke Hart

Accelerate Your Success | Marketing Strategy

I would suggest using your old domain, unless you are changing your complete, brand identity into a new entity. 1. Your domain name is a part of a hierarchy that Google reads, meaning that if you create a new domain, it will lose that ranking. 2. The new domain also means you will "tell" the search engines that you have a new website. The age of your website gives you relevancy according to Google and the older it is, the better you rank. 3. The activities that you have on your old website help with Google ranking and are indexed. This means you will either need to re-create these and build them back up with the new domain or may just lose some of the content and structure that you had. Of course, there are several other factors that Google uses to help you rank, but these are all very important and take time to build. If your website is being rebranded with completely different services, then it's worth making the change. Brand identity, quality and transparency are always first. If it is simply additions and changes, then it's best to keep the SEO value from the site you have. Continue to use what worked for you with the SEO and add into it as an improvement. Have more questions? I'm available to help. Please contact me at any time or set up a call.

Cristina Chavez

Strategy and Project Management Professional

Ideally yes you would want to work with someone who is a Food Scientist or Chemist who can give appropriate recommendations for preserving the food, multiplying the recipe and etc. Also, depending on your location, there may be differences based on the governing food or agricultural body for requirements to commercialize a recipe or get appropriate licensing. That way you can ensure that you and the baker that you partner with follow necessary protocols and scale the recipe effectively.

Marketing Strategy

NEW QUESTION

4

Answers

Assaf Ben-David

Mentor, Entrepreneur, Lawyer, Public Speaker

New answer: yes, you should have one.

Cristina Chavez

Strategy and Project Management Professional

Hello! I want to ensure that I understand the question. Are agents having to call customers back in order to resolve their issues or concerns? If so, I would ask how well-versed are the agents in the business/product? Do you have a knowledge base or ongoing training to help the agents to stay on top of the changes in questions that are being asked and how to resolve certain issues? I'd love some more information about the timing and reasons behind the timing to make a better recommendation.

Amanda Fornal

20+ years of management consulting experience

It depends on how similar the businesses are. For example if you are moving from selling shoes to selling hats versus you are moving from selling shoes to creating web apps – they are very different situations. Since you said that the marketplace model is the same, then it is probable that you can reuse a lot of the code from your current website. Both React and Node.js are up to date tools for building web apps. An experienced developer should be able to do this for you.

Gregg Weiss

App Entrepreneur, start up coach, investor.

Hard to give specific advice without knowing what the app is. If you’re interested in going down the sales route I can assist as I have sold several apps and developed 100s for clients. On the revenue side, I am assuming your already tried a freemium model with in app purchase as well as ad supported? Do you capture users email address? Are you utilizing push notifications properly? How many DAUs?

Assaf Ben-David

Mentor, Entrepreneur, Lawyer, Public Speaker

I'll divide your question into 2 questions, because I am not sure which one you're really asking :-) 1. Should I hire him despite the costs involved? You seem to already agree to this, based on what you wrote ("I am willing to set aside...assuming I see some ROI..."). 2. How to I justify his high salary to other employees? A few options: a. You don't tell them. b. The CEO's compensation can be structured in a way that his 'salary' isn't that high (and this is what the other employees will see - so no problems), and he gets a large bonus based on results (which could be measured within 6 months and then 12 months). This is also better for you seeing that you don't know how good is will be. Additionally, if he is so confident he can do the job, he shouldn't object to that structure. c. Make it clear to your employees, that if he manages to generate more income for the company, they too will benefit from it (end of the year bonus/increased salaries/holiday gifts?). d. the tough option: tell them that if you don't make some hard choices, there won't be a company for them to work at down the line (due to the yearly decrease in profits) It's your company (which you seem to have managed successfully), so I am sure that you know what would work best with your employees. I'm happy to help you construct the employment contract with the potential adviser. Good luck p.s.: let me know how things turned out. I'm curious :-)

Assaf Ben-David

Mentor, Entrepreneur, Lawyer, Public Speaker

Sounds wonderful. Well done. In order to find commercial viability (or a business model), it would be best to try answer the following question: which 'pain' / problem does your solution solve for people (or can solve for them with certain changes). For example: if there is a known problem/pain of people who come to Nigeria and are then unable to communicate properly because of the language barrier, then this could be a wonderful tool (mobile app?) for them, which they would be willing to pay to use. Or maybe vice versa: many Nigerians have difficulty speaking English to people who come to Nigeria (although you need to be sure that they would be willing / able to pay for your service). I think that there are many other options and would be happy to help you discuss them (free of charge - with the intention of 'partnering' with you if it looks to be profitable) - https://clarity.fm/assafben-david/probable653 Good luck

Fardan Quresho

Clarity Expert

These apps are as good as the overall functionality that you require. Goodbarber is probably the better choice overall amongst the two. Goodbarber has more options when it comes to making design changes and also has many different templates you can choose from. Appypie well sucks. The interface for making design changes is very basic so you can just take a basic designer course to learn to apply your ideas using the interface of goodbarber. As far as the backend is concerned there are quite a few options that you can browse through. Creating logins, integration with databases etc are pretty much taken care off. So if your goal is to develop good prototypes for your business idea for basic fitness apps etc. good barber should be fine. You can use good barber possibly for a longer life cycle if you could hire and outsource the work to developers in Eastern europe to add some additional basic functionalities to your app within the platform. At the end however, it will come to the idea and how you want it to be executed. I hope this answers your question. If you have any further let me know.

Cristina Chavez

Strategy and Project Management Professional

Hello! Do you have questions about specific social media platforms or how to grow and scale the business?

Christopher

Business/ automotive expert

There are a few ways you can go about doing this. The first way is to get your business into trade shows and do some old school marketing. More exposure for your company only increases your chances of getting in with a big company. Ideally there will be a buyer for home depot. In case you did not know what a buyer is, they typically work on the corporate side of businesses. Their primary job is to introduce new products into their company's stores, and to manage the ones that are already in the stores. If a buyer thinks that your product will sell better than the competition, then they will bring your product on. There are a few variables that can go along with this. Feel free to call for more info on that. The second way is to file for a new product submission. You have to contact home depot and request the form. They will ask various questions such as financials of your business ( costs, retail costs, margins, logistics etc. ) Once submitted, it will take 60 days for a representative to reach out to you. Feel free to reach out to me with any question. I am always available to help.

John Maas

LinkedIn Ads Expert + Digital Marketing Leader

Your best bet would be to connect with a few folks in the talent acquisition departments at each company on LinkedIn. Once you are connected, you can follow up with a kind note asking for more information on employment opportunities and advice on getting started in those organizations. They will be able to best guide you are areas of the organization that you might be interested in working and what types of positions to look out for - as well as the types of things they look for in new hires.

Wyatt Green

Small to Medium Size Business Expert

This is not an easy question as there are many items to consider. Management structure, wages, job descriptions, benefits offered and more. Turn over is a costly part of business, instead of asking the question what is acceptable, I would ask what is not acceptable. Make changes, get insight, conduct exit interviews and find out why you seem to have turn over. Make adjustments accordingly.

Michael Cavitt

connector and change agent

Approach it as if you were applying for a position in an organization. You will want to find the right industry, the right management team, the right opening on the board [either governance or advisory], the right person to help you. Next create a statement that says why you on this board. Then sell it.

Visual Webz

Web Design and SEO

This varies from $500 onwards. More information is required, i.e. is there a subscription, payment integration? What about membership roles and what will each member get once logged onto a website?

M. Dallas

Producer, Author, Multi-Instrumentalist, Designer

In hopes to point you in the right direction, as it relates to the future of society and business advancements; A company that has arguably the most potential for drastically altering and revamping the way professionals execute verifications, background checks, and other skillset certification validations etc. etc. - is the wide spreading Smart CARDS. Not the mini cars, but the universal ID Cards that contain your underground pass, you medical records, your financials, and your criminal records. All in one. Whether or not you feel that is a good thing, is up to you. I think that it has terrible implications and far greater potential for it to be misused than it would serve as an actual "perk." Last bit I might add, is that you should look into the fantasy sports & gamer betting app called Dribble, based out of London. Thats the other token I hope will send you in the right direction. Sorry for not having a go-to direct answer for you. Best of luck.

Amanda Fornal

20+ years of management consulting experience

In my experience there are a few things that you want to focus on with KPIs, prior to technology - if you have not already. 1. Validate that the calculations are consistent throughout the organization, regions etc. 2. Validate that the selected KPIs are truly indicators that will help drive success. 3. Validate that each KPI and calculation is understood by the people accountable as well as the managers reviewing. 4. Have regular meetings or coaching sessions with staff members and managers to review KPIs. The display method depends on what technology you have available. If can auto-calculate the data and have it pulled into a dashboard that compares items (by person, over time, locations, groups, etc.) that is great. However, you can do something as simple as a Confluence page or an excel spreadsheet. I find that it is most important to make sure that the data is very clear and concise. People should be held accountable, but they should also have an opportunity to be coached so they can improve. Feel free to give me a call if you would like to discuss in more detail.

Load More