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How We Secretly Lose Control of Our Startups
Does Startup Success Validate Us Personally?
Should Kids Follow in Our Founder Footsteps?
The Evolution of Entry Level Workers
Assume Everyone Will Leave in Year One
Was Mortgaging My Life Worth it?
What's My Startup Worth in an Acquisition?
When Our Ambition is Our Enemy
Are Startups in a "Silent Recession"?
Do Founders Deserve Their Profit?
The Utter STUPIDITY of "Risking it All"
Why Most Founders Don't Get Rich
Investors will be Obsolete
Why is a Founder so Hard to Replace?
We Can't Grow by Saying "No"
More Money (Really Means) More Problems
Committees Are Where Progress Goes to Die
Wait a Minute before Giving Away Equity
Why do Founders Suck at Asking for Help?
The Value of Actually Getting Paid
Will Investors Bail Me Out?
Is the Problem the Player or the Coach?
Do People Really Want Me to Succeed?
You Only Think You Work Hard
SMALL is the New Big — Embracing Efficiency in the Age of AI
The 9 Best Growth Agencies for Startups
Never Share Your Net Worth
This is BOOTSTRAPPED — 3 Strategies to Build Your Startup Without Funding
The Ridiculous Spectrum of Investor Feedback
$10K Per Month isn't Just Revenue — It's Life Support
Why do VCs Keep Giving Failed Founders Money?
If It Makes Money, It Makes Sense
The Hidden Treasure of Failed Startups
My Competitor Got Funded — Am I Screwed?
Why Having Zero Experience is a Huge Asset
How About a Startup that Just Makes Money?
How to Recruit a Rockstar Advisor
Risk it All vs Steady Paycheck
A Steady Hand in the Middle of the Storm
How to Pick the Wrong Co-Founder
Staying Small While Going Big
Why I'm Either Working or Feeling Guilty
Are Founders Driven by Fear or Greed?
What if I'm Building the Wrong Product?
How Startups Actually Get Bought
Quitting vs Letting Go
Actually, We Have Plenty of Time
Why Can't Founders Replace Themselves?
Who am I Really Competing Against?
Investors are NOT on Our Side of the Table
Plan for Bad Times, Budget in Good Times
Demo Article
When a $40m Exit is More Than a $200m Exit
Don't Fear the Reaper: AI Edition
Don't Let Investors Become Your Customer
We Can't Stay Out Of The Game For Too Long
What if Our Dreams Are an Illusion?
What if this isn't a "Big Business"?
Founders, Not All Problems Are Apocalyptic
Stop Listening to Investors
Can You Build a Startup in Less than 40 Hours per Week?
Unlocking the Power of a Startup Community
Strategies to Effectively Raise Capital for Your Startup Business
Are Bootstrapped Startups Less Valuable?
Why Founders Don't Ask for Help
Where to Find Startup Mentors to Take Your Business to the Next Level in 2023
What Is a Venture Capitalist and How Do They Work?
What Is an Entrepreneur? A 2023 Guide to Starting Your Own Business
A Guide to Different Stages of Funding for Startups
Time is Our Greatest Asset
The Toll of Everyone Around a Founder
Big Starts Breed False Victories
Once a Founder, Always a Founder
The Invention of the 20-Something-Year-Old Founder
When is Founder Ego Too Much?
Founder Impostor Syndrome Never Goes Away
Always Take Money off the Table
Should I Feel Guilty for Failing?
The Case Against Full Transparency
Why Do We Still Have Full-Time Employees?
This is Probably Your Last Success
How Many Deaths Can a Startup Survive?
How Should I Share My Wealth with Family?
Why Do VC Funded Startups Love "Fake Growth?"
Living the Founder Legend Isn't so Fun
Youth Entrepreneurship: Can Middle Schoolers be Founders?
How to get Customers for Startups
Founder Sacrifice — At What Point Have I Gone Too Far?
The Power of a Growth Mindset: How to Achieve Success in Your Startup
Startup Board Negotiations: How do I tell the board I need a new deal?
20 Best Kinds of Startups for 2023
Series A Funding Rounds
6 Similarities between Startup Founders and Pro Athletes
Choosing The Right Type Of Website For Your Business
Startup Failure is just One Chapter in Founder Life
What If my plan for retirement is "never retire"?
Is Quiet Quitting a Problem at Startup Companies?
If a Startup Sinks, Founders Go Down With it
Startup Growth Challenges: The Downfall of Becoming Internally Focused
Analyzing Startup Accounting Results

What do We "Owe" Our Employees?

Wil Schroter

What do We "Owe" Our Employees?

There's a more implicit social contract at a startup, which says that if our teams are going to kill themselves and take on risk to build something amazing with us, they rightfully expect some rewards for that risk. Let's take money off the table — because anyone can pay money and we all understand that.

What payback do our employees want that wasn't in their offer letter?

We Owe Them Our Attention

Nothing sucks worse than not being heard. We can almost map every major problem back to someone genuinely feeling like what they have to say just never really had an ear. The biggest casualty to startup growth is internal communication, but we're not really just talking about meetings and Slack messages. We're talking about folks no longer having the ear of the founding team — the folks they really committed to, and those that can shape real change.

We owe it to our team to never close them off, especially when it's something we don't want to hear. We owe them a seat at the table, even if that seat doesn't come with a big fancy title. It doesn't mean they have to "tell us what to do" but they've earned the right to share their opinion. Side note: If you're an employee reading this, the Founding team or management has also earned the right to be treated respectfully with how that opinion is shared.

We Owe Them Transparency

No person would ever say, "Hey, I'd love to work on a relationship where every year that goes by I know less and less about how the relationship is going." While communication is important, so is a certain level of transparency. Transparency isn't just about letting folks in on big decisions or sensitive company information. It's about being transparent about the thought process of how decisions were made to begin with.

We're entering a new era where it's OK to open up and discuss what's actually going on inside our heads. Even when we make bad decisions, it's not just about saying, "We fucked up." It's about saying, "Here's where my head was going into this, and here's why I tried to do the right thing with the information I had, but here's where it all went wrong." The answer may still be awful, but folks deserve to know how we even got to that answer.

We Owe Them Humility

Success is the superfood of the ego. As we slowly transform from struggling startup to industry titan, our self-confidence both personally and across the company grows. We feel that we have become something bigger than ourselves, as often our identity is intertwined in the success of the company.

But that success cannot come at the price of our humility. We owe it to our team to remind them constantly that "we" got here — not just "me." Our success is a result of every single input from our team, not just a single heroic act of the Founder. We cannot find ourselves on a pedestal above everyone else, because it's at that moment we have our greatest separation. We owe it to our staff to stand with them, not above them.

This list goes on and on. If there's something you'd like to add to this list, tweet me @wilschroter and let me update this article and our Startup Therapy podcast!

In Case You Missed It

Treat Departing Employees like Future Employees While saying goodbye to departing employees isn’t easy, how we handle it is totally in our control and can impact our future professional relationships.

What If The Founder's Personality Is A Startup's Liability? What do we do if we suspect our own personalities might be a problem in our startup? How do we know if it's even something to dig into? And if we do find out we're the problem, what do we do about it?

Founder Reputation (podcast) Reputation: we all have an understanding of the long term & lasting impacts it has on your standing as a Founder, but how do we cultivate our reputation? Remember, your reputation is very hard to build & very easy to destroy — so listen up!

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